BKM

A Partnership With The Brooklyn Museum In 2023 During The Africa Fashion Exhibition's Debut In North America

Alára World’s inaugural project was a partnership with the Brooklyn Museum in 2023, during the Africa Fashion exhibition’s debut in North America – the exhibition originated at London’s Victoria and Albert Museum in 2022 as the largest exhibit of fashion and style from the continent. Centered around the Africa Fashion exhibition, ALÁRA curated the Brooklyn Museum’s gift shop along with programming and events. ALÁRA’s curation highlighted its role as a connector between Africa and its diaspora, featuring over 100 brands from Africa, New York, and other US-based creatives identifying within the African diaspora. Through its curation, ALÁRA helped generate over one million dollars in value to these brands.